from HBR:
| To Connect with Your Audience, Share Personal Stories of Failure |
| Any good presenter knows that they need to connect with their audience, but what’s the best way to do that? Sharing personal stories, particularly ones that show how you’ve stumbled in the past and grew as a result, will increase your realness and build trust with your listeners. So identify three different stories of failure that you can deliver in different venues. What details can you share that will help people relate and normalize setbacks? Be sure to end these stories with a lesson in resilience, so that your audience is galvanized to keep going. At the same time, convey vulnerability. Use phrases like “my feeling is,” “it feels scary to share this,” or “I hesitated to bring this forward” which peel back the curtain on your thinking and build a connection with your audience. If all of this feels awkward to you, study inspiring stories from others. Watch your favorite TED talks or listen to podcasts to collect cues and tips on how powerful and persuasive strangers share stories to inspire. When do you feel most connected to the speaker? What did they share that made you believe in their authenticity and connect with them as a human? Note your favorite techniques and then practice incorporating them into your daily speech for low-stakes practice, before bringing them to the stage. |
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