When we repeatedly promise rewards to children for acting responsibly, or to students for making an effort to learn something new, or to employees for doing quality work, we are assuming that they could not or would not choose to act this way on their own. If the capacity for responsible action, the natural love of learning, and the desire to do good work are already part of who we are, then the tacit assumption to the contrary can fairly be described as dehumanizing.
Alfie Kohn (1993) Punished by Rewards
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